Design is...
It is part of the graphic design program in which a couple of upper level students participate in independent study to explore various facets of design. It takes place during the spring semester. Last year there were five of us, this year they have eight people.
Our big project last year was to reconfigure the Design Suite, which is a place for design students to meet and collaborate. It was in really rough shape, so we rearranged, got new furniture and painted to make it a more inviting space. And it was good.
Anyway, this year they are working on a series of promotional booklets for incoming students and thus interviewed current and former students about the program and the process. As a former student, I was excited to participate.
I put a lot of thought into my responses so I figured I would share them here as well:
*bonus for you - I've included actual links for more information. sweet.*
What is design to you?
Design is important.
Design is problem solving.
Design facilitates the way we interact with the world around us.
As I look around our constructed environment, I am hard pressed to find any single object or communication that is not designed in some way, for better or worse. So for me, design is the interface through which we are able to convey and collect information.
Which sounds a little scary, I guess. And it is, kind of. As designers, we have a great deal of responsibility to those around us. The last thing we ought to do is pollute the environment with bad or inconsiderate design.
Good design addresses many issues and takes into account many perspectives; it anticipates the problems inherent in transmitting information. Good design will appeal to the viewer on an intellectual level and, ideally, an aesthetic one. Good design will address the issue and handily solve the problem. Good design makes the world a better place.
Please offer advice/words of wisdom (three) for students majoring in graphic design.
a.
It’s not all about computers and software, it’s really not. Those are simply some of the tools you will use to get your ideas across. Don’t be intimidated by them but don't rely solely on them either. It won't work. Like any tool, be it a pencil or keyboard, it is completely dependent upon you to bring a concept to life.
b.
When beginning a project, do as much research as you can find the time for. Research will be the foundation of your completed project and the more solid it is, the better. You will never, ever feel like you have done too much research. As an added benefit, research will yield new ideas and lead you down new paths that will benefit your future work.
c.
Sketch, draw, paint, doodle. Sew, sculpt, sing and dance.
Everything, everything(!) can and will inform the way you design. Be open to new experiences, modes of thought and disciplines as a way to enhance your ability to effectively communicate your ideas. Obviously, this doesn’t apply only to design but it’s a good excuse to try something different.
PS.
(Once I get started with this kind of thing, I’m really bad at stopping. But I’ll keep it close to three as I can, which really means four.)
This is critical.
You are not alone.
Design is really important and there are a lot people out there who have done it and continue to do so today. Learn from them.
Do this:
Sit down at a computer.
Do a Google image search for Paula Scher, Stefan Sagmeister, Bruce Mau, Paul Rand, April Greiman, David Carson.
(Or, I suppose you could just watch Helvetica. That would be just fine too.)
As a design professional, what has been your greatest contribution to the profession, to a client, and or to the world we live in?
I’m still a total newbie in this big world and have little claim to fame, as of yet. However, I plan to continue to explore big ideas while bringing informed design to life. That and redesign the things that everybody hates, like tax forms and parking tickets. Seriously.
I guess I just want to make the world a better place.
Labels: graphic design, UWM








